You know how right before or after the snuggly winter fairytale you can’t help but to keep refreshing  your skyscanner page to someplace molto esotico (pardon my Italian accent) and looking at the results oh-so adoringly? So deliciously appealing is the idea of the sea side (or the very convenient poolside) with godly summer cocktail in your hand just before noon and fresh, and I mean FRESH pasta minutes away to be served at your table at dinner. God this sounds great!

What is life if we can’t just book the damn ticket and make ourselves just as happy as the baby cupid shooting love arrows allover the place while wearing nothing but his cozy diaper?

Yet the hesitation between should I or should I not hits us quite often before booking that flight. You know what? What is life if we can’t just book the damn ticket and make ourselves just as happy as the baby cupid shooting love arrows allover the place while wearing nothing but his very diaper? He seems to be very on the cloud nine.
Honestly? All I want in life is to be on that marvelous cloud too! During this one life we all got if anything we should aim to be that cheerful baby cupid. Am I right or am I right?

We might not have the magic arrows but we do have a magical ability of materialising things that we know would make us feel happy and soulful. Possibly that one thing that you know would give more meaning to your life just crossed your mind which is why I invite you to consider this as a sign that you should act on it!
Dear, you’re welcome btw! 🙂

With that, you know who actually booked their tickets not thinking twice and hit the road in order to not only get injected with the carelessly joyous Italian culture and eat the on-site handmade pasta (yeah, we were very excited about it as you might guess) but also to work on a new, fun-loving brand which, you might see the irony there now, also carries just as uplifting name – Smile For Summer.

 

Our small but very sufficient team that, I must add, unanimously shared love for singing went to the mesmerizing coast of Amalfi which seemed as the best and the only choice in order to make the collection flourish in a way it was envisioned – careless happiness and nothing but positivity being spread. That is the exact mindset of Smile For Summer and I hope that you and us share the same ideal. I’m confident we do if you are this far in reading this my very lovely friend!

With the help of kind and effortlessly charismatic energy of the locals, pasta simply to die for (yes, there goes the third mention but once you’ll try or you already have you’ll feel me), locally made limoncello (yumm) and the vibrant colours that are so enchanting that all you can do is forget about everything and anything irrelevant and simply be in sync with life, helped me in bringing the flavour of the designs to life.

We did manage to mix a little play with work which I so desperately want to share with you. If you want to wander and daydream in the fairytale that’s real I am excited to be inviting you to stick around because your eyes and mind are in for a desert. It might contain calories but when it’s a holiday those simply don’t count!

xx Elina xx